Cookie3: Bridging Web2 Analytics and Web3 Behavior

Connecting wallets, web traffic, and social data for better user insights

The Launchy Team
June 03, 2025

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Most Web3 projects struggle with understanding who their users really are and how effective their marketing is. On traditional platforms like Google or Facebook, marketers can easily track visits, conversions, and audience behavior, but that kind of clarity doesn't exist in crypto, where wallet addresses are pseudonymous and data is fragmented across chains and social platforms.

This is where Cookie3 comes in. By bridging traditional web analytics with blockchain data, it provides a clearer, data-driven view of user behavior across the entire funnel, helping projects better understand engagement, optimize marketing strategies, and reward genuine contributors.

Key Takeaways

Cookie3 bridges the gap between off-chain and on-chain data, helping Web3 teams understand user behavior from website visits to wallet activity, enabling more accurate targeting and smarter marketing.
Its tools include Onchain Explorer, Web Analytics, Conversion Tracking, KOL Intelligence, and Token Analytics, giving projects a 360° view of their audience and marketing performance.
With over 350 clients including Polygon, Mantle, Kyberswap, and Polkastarter, Cookie3 is becoming a go-to infrastructure layer for marketing intelligence in crypto.
The platform is launching its utility token, $COOKIE, to power its ecosystem, reward contributors, and support governance through the Cookie DAO. It will be available via Polkastarter and ChainGPT Pad.
Users can earn $COOKIE by staking and participating in partner airdrop campaigns. Cookie Points determine eligibility and reward tiers, aligning community effort with value capture.

Cookie3 is a Web3 analytics and marketing platform that helps crypto projects understand their users and run smarter campaigns. It combines offchain and onchain data to track website visits, conversions, engagement, and wallet behavior, giving teams the tools to detect bots, evaluate marketing performance, and identify top contributors without relying on guesswork or endless social scrolling.

More than 350 projects already use Cookie3, including Mantle, Polygon, Kyberswap, and Polkastarter. The platform supports everything from airdrop targeting and user scoring to influencer analysis and attribution tracking.

Now, Cookie3 is launching its ecosystem token, $COOKIE, on Polkastarter and ChainGPT Pad. The token will power features across the Cookie3 suite, give holders access to exclusive tools and rewards, and enable participation in the Cookie DAO. The goal is to shift digital marketing value away from platforms like Google and toward users who actually help projects grow.

By combining AI, behavioral data, and incentive alignment, Cookie3 is building a new kind of marketing infrastructure for Web3, one where communities and creators are central to value creation.

Filip Wielanier and Wojciech Jan Piechocinski co-founded Cookie3. Filip Wielanier also serves as the CEO of Cookie3, while Piechocinski serves as the CTO.

Filip had a diverse background blending tech consulting, product strategy, and digital marketing. He worked as a Senior IT Consultant at Bank Millennium and Deloitte Digital, where he led digital banking projects, including a core banking system rollout in Hungary.

Earlier, he held roles in product management and VR marketing at SALESmanago and Elchupacabra, contributing to Europe’s first VR campaign for a real estate developer.
Filip holds a Master’s degree in Quantitative Methods and Computer Science from SGH Warsaw and a Bachelor's in Media and Image Management from SWPS University, where he led a debate team and wrote a thesis on crypto perception in Poland.

Before Cookie3, Piechociński spent nearly a decade working as a .NET developer and software engineer in Poland. He held senior development roles at AXA from 2017 to 2022, starting as a .NET Developer and later advancing to Senior .NET Developer.

Prior to that, he worked at Pragmasoft and ITIS, building software solutions primarily for the insurance sector using ASP.NET and T-SQL.
He holds a B.Eng. in Computer Science from the Military University of Technology and also studied IT in Business at Warsaw University of Technology.

Core Products and Services

Cookie3 offers a suite of tools designed to help Web3 projects track, understand, and optimize their user engagement across both on-chain and off-chain channels. Here's a summary of its core products and services:

Onchain Explorer

A tool for analyzing the behavior of Web3 communities using blockchain data. It tracks wallet activity, smart contract usage, and token movements to surface trends and engagement metrics that matter to project teams and investors.

Web Analytics

Connects website traffic with blockchain activity. By merging off-chain data (page views, bounce rate, session time) with on-chain actions (token swaps, wallet connections), it gives a complete picture of the user journey, from first visit to final transaction.

Conversion Tracking

Measures key user actions across both web and blockchain environments. Offchain conversions like signups are tied to referral sources using web cookies, while onchain events are linked back to wallet activity for accurate attribution.

KOL Intelligence

Monitors the impact of influencers and social media in Web3. It tracks KOL engagement, sentiment, impressions, and wallet connections to evaluate campaign performance and surface high-impact voices in crypto conversations.

Token Analytics

Provides insights into any token or NFT collection. Users can check price trends, whale concentration, retention rates, and more. It also links directly to Onchain Explorer for deeper behavioral analysis of token holders.

Cookie3 connects off-chain and on-chain data to help Web3 projects understand how users behave, from their first website visit to their activity on the blockchain. It gives teams a full view of the user journey so they can make smarter decisions and improve their campaigns.

Here’s how it works step by step:

User visits a website

Cookie3 tracks typical web data like where the visitor came from, what pages they viewed, and how long they stayed.

User connects a wallet

This step links their off-chain behavior to their on-chain identity. Once a wallet is connected, Cookie3 can match future blockchain activity with that same visitor.

User takes on-chain actions

Whether it's minting an NFT, swapping tokens, or staking, Cookie3 monitors these events through blockchain data.

Attribution is applied

Cookie3 traces the on-chain action back to the earlier website visit that likely led to it. This helps pinpoint which traffic source or campaign drove the result.

Insights are delivered

With this combined data, Cookie3 helps teams evaluate marketing performance, track high-impact influencers, and spot which users are adding real value.

Roadmap

Cookie3 has not shared a roadmap yet.

Points, Rewards & Airdrop Program

Cookie3 has run airdrops before, including the Cookie Bakery campaign which distributed 5 million $COOKIE tokens. That event has ended, but users can now earn $COOKIE through Cookie DAO’s Multi Airdrop Farming program.

1. Stake $COOKIE

Get $COOKIE tokens from supported exchanges and stake them on the Cookie DAO staking page. Staking helps secure the ecosystem and earns you Cookie Points.

2. Earn Cookie Points

Your points depend on how much and how long you stake. Higher points unlock better rewards and higher airdrop tiers.

3. Join Airdrop Farming Pools

Use your Cookie Points to enter farming pools tied to specific partner project airdrops. You’ll need to lock $COOKIE for a set time to qualify.

4. Complete Social Tasks

Some pools require simple actions like reposting on X, following accounts, or referring others to boost your chances and rewards.

Funding

Cookie3 has raised a total of $9M through multiple rounds:

Seed Round (Aug 2022): $2.5M led by Spartan Group and Hartmann Capital
Seed Round (Jun 2024): $5.5M with backing from Animoca Brands, Spartan Group, and others
ICO (Jun 2024): $1.03M raised through a public token sale

Final Thoughts

Cookie3 is tackling one of Web3’s biggest blind spots: understanding users. By combining behavioral data, AI, and onchain transparency, it offers a more precise way to run campaigns and reward meaningful engagement. As marketing becomes a shared effort between projects and communities, Cookie3 positions itself as the infrastructure powering this shift.

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Disclaimer: All the information presented in this publication and its affiliates is strictly for educational purposes only. It should not be construed or taken as financial, legal, investment, or any other form of advice.